Mann Materials Intelligent Products For The Legal Industry
Marketing data and engagement that drive revenue
Use Mann Materials to...
Smartphone Marketing Strategy
With so many people using smartphones, don’t get left behind the competition and use Mann Materials to add an additional channel of engagement with your prospects.
Customers can use their smartphones to directly engage with you. By having an interactive item sitting in front of them every day, you can get them to engage with you by:
Book more calls: Tap here to directly book a call with our representative
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Demonstrate social proof: Tap to watch our client video testimonials
Demonstrate your advantages over your competitors: Tap here to see our comparative advantages
Increase direct chat engagement: Tap to chat with our agent
Increase video engagement: Tap to watch our promotional video
Increase action via offers: Tap here to redeem our limited offer
Renew/upsell a solution to existing customers: Tap here to find out our other services
Access savings calculator: Tap here to calculate your savings
Increase monthly engagement: Tap here to join our monthly competition to win
Incentivise event signup: Tap here to join our upcoming event
Get powerful actionable customer data that you can’t get anywhere else
Extract actionable data that helps you increase more conversions:
What is your top priority?
What are your biggest challenges and pain points?
How would it impact you if these challenges are not solved?
Does it have any financial impact?
What service are you interested in from our firm?
What do you look for when picking a law firm?
What other places are they also looking at – and why?
What would be the most valuable content or resources you could send?
What qualifications are you looking for when hiring a legal firm?
How important are referrals and testimonials to you when deciding to pick a firm?
Many of our clients report problems with A, B and C. How are these areas affecting you?
What is stopping you from working with us today?
What is your budget range?
Where are you located?
What else have we missed to ask that’s important to you?
Use these insights to exponentially increase the effectiveness of your marketing by hyper-personalizing your messages and talk about issues that your prospects truly care about.
Marketers who have insight into their buyers' priorities, expectations, and worries know where their buyers are looking for guidance, the questions they're asking, and most critically, which answers they want to hear.
You might be marketing to them product A when they are interested in product B.
You are talking about challenge B, when their pain point is C
Emails, SMS, Direct mail, Retargeting Ads, Content creation, Sales messages
Can now be personalised to the specific individual
According to third party statistics, personalisation:
Reduce acquisition costs by 50% - McKinsey
Lift revenue by 5-15% - McKinsey
Reduce marketing spend by 10-30% - McKinsey
$20 return for every $1 spent - Clickz
USE THIS SPACE TO PROMOTE YOUR BUSINESS
Powerful marketing segmentation with Mann Materials Data
Buyers are more inclined to select products and services that appear to be crafted to their requirements. Use the extracted actionable data to create segments instead of sending a broad generic message. Traditionally, information about visitors are limited to “website browser”, “age”, “gender”, “location”, “time on website”, “language” – these metrics are not useful in improving engagement. With Mann Materials Intelligent Products, you can now segment your audience by:
You can now segment your audience by:
Type of customer
Top priority
Biggest challenges and pain points
Impact of not solving challenges
Service they are interested in
The outcomes they want to achieve
The type of content and topics they want to read about from you
Role
Industry
Customer lifecycle
Interest level/Engagement level
Values
Location
Preferred marketing channel
Use these segments to create powerful emails, powerful content and powerful ads.
Segmentation Before Mann Materials Data:
The same generic email and SMS were sent to all customers
The same promotional offer on a product were sent to all customers
The same content was created for all customers
Same ads were run for all prospects
Segmentation After Mann Materials Data:
Emails are created based on the category of products they are interested in
Discounts/promotional offers are created based on the likelihood that will drive them to purchase
Prospects were sent product offers in the same price range they indicated were within their budget
Upsell and cross promotion offers are created based on their lifestyle and hobbies data
Retargeting ads are created based on their interests
Segmentation Results:
According to Campaignmonitor and Hubspot, segmented campaigns drive 760% increase in revenue.
According to a study by WordStream, ad campaigns that regularly test and optimize their audience segments see a 28% higher conversion rate and a 58% lower cost per conversion compared to campaigns that do not.
READY TO INCREASE YOUR MARKETING METRICS AND REVENUE?
Segmentation Before Mann Materials Data:
The insights we analyse can become the driving force behind your business decisions. You can use this information to change content you create for specific roles, positioning yourself in a favourable light compared to a threatening competitor, and formulate promotions that is appealing to your audience.
Company Role + Challenges
Company Role + Preferred Content
Company Role + Promotional Offers
Company Role + Stop working with vendor
Company Size + Competitors
Company Size + Priorities
Company Size + Biggest challenges
Buying Timeline + Content
Buying Timeline + Promotion
Segmentation After Mann Materials Data:
Nearly two-thirds of executives (61%) forecast that predictive analytics will save their organization 15% or more over the next five years.
With predictive analytics, you can make data-driven decisions that are not only accurate but also faster, which can give you a competitive edge over your rivals. But what's the real value of improved decision-making?
A recent survey of Fortune 500 companies found that those using predictive analytics saw an average of a 5% increase in revenue and a 3% decrease in costs.
This means that by using predictive analytics, companies were able to increase their revenue while decreasing their costs, ultimately leading to a higher return on investment (ROI). This is like finding a pot of gold at the end of the rainbow for your business.
Company Role + Biggest Challenges
From our predictive analytics example, the marketing messages we should be sending to "CEOs" should be focused on "Proving ROI"
Marketing we should be sending to the "Marketing Manager" should be focused on "Getting more leads" and "Generating brand awareness"
Company Size + Major Competitors
Smaller companies view "Databox" as a notable competitor to you. Therefore, marketing messages should be positioned to reflect your strong points compared to "Databox"
Large enterprises with 2000+ wants to work with The Township. Therefore, marketing messages should be positioned to reflect your advantages over "The Township"
Predictive Analytics statistics
Fortune 500 companies found that those using predictive analytics saw an average of a 5% increase in revenue and a 3% decrease in costs
61% of executives forecast that predictive analytics will save their organisation 15% or more over the next five years. - SOA
Main Use Cases
+ Increase smartphone engagement
+ Enable personalised marketing
+ Deep marketing segmentation
+ Predictive intelligent insights
+ Death of third party cookies
+ Increase brand awareness
+ Increase event engagement
+ No risk, high ROI marketing tool
+ Opt-in compliance (GDPR, POPI, CCPA)
+ Retail data capture
Additional Use Cases
Powerful lead generation tool
Increase the amount of leads generated by incentivizing prospects to give you their name, email for follow up email marketing campaigns, phone number for SMS campaigns, Whatsapp, address for direct mail campaigns. Use this to do multichannel marketing to drive them down the marketing funnel even if they are not ready to sign up now.
Don’t continue to waste money on traditional marketing
Are you still using traditional marketing collateral? Sticking to old methods means zero engagement, zero leads, zero tracking, zero actionable data, zero revenue attribution.
Consent Based Marketing
As more consumers are worried about their privacy, marketing compliance is now an important issue. Mann Materials incentivizes your customers to opt-in to your marketing messages so you are compliant with GDPR, CCPA and POPIA.
Increase brand awareness
The average Mann Materials Intelligent Product gets 1000-3000 impressions over its lifecycle. The average staying time is 12 months. Increase your brand awareness over the long term by placing these into the proximity of your prospects.
Guaranteed ROI
Are you tired of using other marketing channels with a low return on investment? For every Mann Material you give out, you are guaranteed a high return – lowering Customer Acquisition Cost (CAC) and Cost Per Lead (CPL), with zero risk of budget waste.
Death Of Cookies/Identifiers
The death of third party cookies and identifiers is upon us. Mann Materials allows you to get zero and first party data that is opt-in, compliant and actionable.
Video Channel Name
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