Contest marketing can be a powerful way to use social competition to drive brand awareness, promote your products and services, do market research, and get new leads into your pipeline.

Is your brand taking advantage of promotional contests to engage with its audience?

Leveraged by some of the most successful social media marketers for brands and companies of all sizes, contests are a popular marketing tactic used by brands to gain new customers and re-engage with old customers. They can also help drive awareness about a brand and its products and services. Contests are great for advertising purposes, improving customer engagement, and gathering information for market research

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Customer Incentives

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Photo competitions encourage audiences to post their own photos in order to enter a competition and are especially powerful in promoting user-generated content. In the Instagram era, contests like this have the potential to truly scale your brand’s footprint. Many customers trust posts and reviews from people in their network, and a little visual aid always helps

 

Event-Based Contests are centered around specific occasions that occur throughout the year, such as holidays or special events. Holidays such as Halloween or Valentine’s Day and days with cultural significance (popular movie releases, Black Friday, etc) are good opportunities to run event-focused contests.

This is such a great Intelligent Interaction to incorporate into your Intelligent Packaging. Think about how you will skyrocket customer engagement if on every single product packaging your customer can tap with a smartphone and take a photo to enter a contest. This will be packaging of the future that will overtake traditional paper packaging.

Coupons

Since they are essentially a form of marketing, coupons function similarly to print ads. They do not directly contribute to more profit. Instead, they develop brand image by boosting brand awareness, which in turn drives more potential customers into a business. Coupons can urge people to visit a business location, entice them to go to a sale, reward them for shopping, and build traffic on normally slow days. Once they have brought those people into business establishments, coupons begin to help businesses make money, because consumers will be motivated to spend more than the incentive cost of the coupon in their purchases. Opportunity for profit also exists in the sale of items related to those being discounted.

Providing coupons can lead to several other benefits. The three-fold nature of the coupon— to attract new customers, to keep current customers coming back, and to re-activate former customers— takes business away from competitors. 

You can now include Intelligent Interactions with online coupons in all your packaging. With a tap of a smartphone, customers can directly get coupons they can use for the next purchase, increasing repeat customer loyalty.

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Giveaways

Running a giveaway can be an inexpensive & cost-effective marketing channel; the cost associated with running a giveaway can be low and predictable. Just budget for the cost of the prize, how you'll market it, and the time you spend on managing the process.

Launching your product with a giveaway is an amazing way to generate buzz around your brand. Having the prize be your product will help gauge interest and fuel excitement. Using your product as the giveaway’s prize is one way to get people excited about your product and try it out.

Everyone loves the chance of winning! There’s nothing more joyful than delivering the good news to your winners. Relative to other marketing channels, running a giveaway can be a blast.

A sweepstakes is great for growing leads or increasing the number of email list subscribers. It’s a lead generation secret weapon

Incorporate giveaways into your Intelligent Packaging today to see your signups increase exponentially!