Social Media Engagement

LinkedIn

LinkedIn is one of — if not the — most effective social networks for business selling.

While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.

 

Instead of handing out a traditional business card, you can now hand out a Mann Materials Intelligent Business Card. Once the receiver taps the call to action on the card, they will be directed to your LinkedIn Profile where they can add you as a connection or begin a conversation on LinkedIn.

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Facebook

Facebook is one of the largest social media platforms in the world. Your business' presence will help you gain exposure to potential customers. 

If you are a B2C business, it is also a vital platform to drive website traffic: By posting links to your website, you can help increase online visits or even by running Facebook ads. With targeted advertising, Facebook allows you to target specific demographics, based on location, age, gender and interests.

Facebook is also a good place to generate business leads: Your audience of Facebook 'likes' can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists.

One way Mann Materials can help is to entice your offline audience to like your Facebook page. Now we know customer insights such as age, sex, location etc. We can then use that to expand our audience with Lookalike Audiences.

Instagram

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Instagram is a visual platform to help you form a more personal connection with customers. You can now incorporate the Instagram logo and your Instagram account on your Mann Materials Promotional Materials or printed materials to share pictures and videos of your team and happy customers to engage your audience.

Instagram is the perfect place to be creative when marketing your brand. Instagram Stories, in particular, is designed to boost audience engagement. You can use Instagram Stories to offer discounts and run flash sale. You can also run contests to keep your customers interested.

Bring your customers from offline to online to engage with them on a whole new level!

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Twitter

Twitter is a social media platform that provides access to millions of users. A business that views these users as potential customers and markets to them appropriately stands to gain a great amount of exposure.

Using a platform such as Twitter gives businesses a cost-effective method of engaging with their consumer base. It gives them access to audiences around the world, while providing an opportunity to interact with customers instead of continuously promoting products and services.

When a business establishes a Twitter presence, consumers can act as brand ambassadors. The business can monitor competitors and act quickly to deal with any problems that arise. Twitter is a brand builder and marketing multiplier for businesses when used correctly.

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Youtube

Youtube is the second most popular search engine in the world with a staggering 2 billion users. 

Marketers should take into account who their target audience is and where they spend their time online. Almost 5 billion videos are watched every day, which is about one third of all online activity. It goes without saying that YouTube should definitely be on your radar. However, given the vast amount of other videos posted—300 hours of video uploaded every minute—it’s easy to get lost in the crowd. 

With Mann Materials, you don't have to. You can now embed your customized Youtube: whether its a product promotional video, product use instruction or even a video message from the CEO, you can directly access it with a tap of the smartphone on a Mann Material Paper, Plastic, Packaging or Promotional Material.

Tumblr

Using Tumblr for business offers useful features for any company. For small businesses, they can sign up and use the platform for developing their own site. 

It’s a great tool to have an online presence as Google indexes Tumblr posts. Because it’s a sharing network, users can reblog a post hundreds of times.

But it also gives you an advantage because you have several options to promote your business. 

If you take advantage of its benefits now, you can easily extend your reach. You can develop a strong online presence as long as you create quality posts. 

Next time you hand out a company brochure or information booklet, make sure its an intelligent booklet from Mann Materials as you can direct those who read your booklet directly to your Tumblr blog.