A consumer survey will help you understand your customers’ likes, dislikes, and where you need to make improvements. For example, what does the average customer think about your prices? Too high? Just right? How well is your staff doing on customer service, or how well does your client success team understand the growing needs of your customers—and prospects? Is there anything at all about the customer experience that turns off your customers? You might even poll clients on why they stop doing business with you, how you might win them back, and how you can prevent customer losses in the future.
And, if you’re developing a new product or updating an existing one, customers can provide you with invaluable feedback about design and functionality. Oftentimes, customers will show you problems that would have otherwise been missed. Our customers are using Mann Materials Intelligent Packaging Inserts to allow customers to give feedback directly when they open the box. All they have to do is tap and fill out. There is no need to pay a third party service. Get direct feedback from your customers today with Mann Materials Intelligent Objects.
Surveys can help you discover your most loyal customers and influencers. Brand champions, power users, brand loyalists, brand heroes. No matter what you call them, they’re your answer to knowing exactly what you’re doing right, what to keep doing, and what to start doing. Showing customers that you’re listening goes a long way. Capturing that voice and turning it into presentation-ready marketing collateral goes even further.
Customer satisfaction surveys are a great tool to drive regular communication between you and your customers. They can act as a reminder that you’re there—and that you value their business. Poll them on them how they’re doing, what suggestions they might have, and consider offering loyal customers swag or rewards for answering your surveys.
Want to grow a new service area? Need to make sure your marketing is addressing the right consumer niche? Get to know potential markets by first sending out a Mann Materials Intelligent Object embedded with an online survey to find out more about demographics, such as age, gender, income, hobbies, etc.