One of the many benefits of having a forum is that it creates an interactive space where members can share constructive criticism and praise alike. When brands openly give their customers a voice and show that they're not afraid of criticism, people will be far more likely to trust them.

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Branded discussion forums typically provide a much stronger sense of purpose and belonging. Driven by meaningful conversation, members are more likely to get involved and regularly check in to see if people have replied to their posts.

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By building a discussion forum that serves as a one-stop resource for collecting knowledge and relationship-building, businesses can tap into a wealth of useful data. Because people tend to be more engaged in smaller, more purpose-driven communities, these data-driven insights are far more valuable for helping brands identify opportunities for improvement.

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By providing customers with a highly publicised, go-to resource for reporting issues, customer support and product development teams will have immediate access to the information they need to address them. Its now so easy to make your customers a part of your community. Embed the link of your community into your Mann Materials Packaging or Promotional Material, and watch them thrive!