Gamification
Gamification has become a popular strategy to reach consumers online and through connected mobile devices. Gaming techniques—such as competition, ranking lists, scoring systems, and incentives—are used to attract customers with the overarching goal of building brand loyalty, creating connections, and giving customers a reason to keep returning to the brand and purchase products and services. The central objective of gamification as a marketing tool is to boost sales and increase profit. These customer-oriented games have benefits that propel companies closer to reaching their objectives. They aid in collecting customer data, increasing engagement, boosting the company brand and promoting repeat business. The following examples show how major corporations are successfully employing gamification marketing. You can now make 3D objects intelligent by linking them to a game with your corporate logo.
When M&M launched a pretzel-flavored version of their candy, they used gamification and social media as a marketing strategy to promote their new product. The simple and inexpensive strategy involved an eye-spy game that was published on the brand’s Facebook page. They posted a graphic consisting of many, multi-colored M&M candies and challenged their followers and consumers to find a tiny “pretzel guy” hidden among the candies. The game quickly went viral. The Eye-Spy Pretzel game received over 25,000 likes, 6,000 shares, and 10,000 comments.
Starbucks applies gamification techniques through its loyalty program My Starbucks Rewards as a way to increase customer engagement and ensure repeat business. Customers who become Starbucks Rewards members receive incentives such as free food and drinks, and customers receive points or “stars” with each purchase. Customers can then redeem these stars for specific items or prizes. Contact us to learn more about how you can turn everyday objects such as your menu, brochure, t-shirt or bag into a gaming platform with your logo.