You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in cost.
When was the last time you looked at your customer journey map for opportunities to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention.
Mann Materials Intelligent Products such as Intelligent Paper and Packaging can be embedded with a reorder link so that when a customer taps it with a smartphone, they can be directed right to the reorder page.