Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
Writing article is a great way to do that.
Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.
One of the best ways to prove your worth is through a series of compelling articles. Next time you hand out a brochure, promotional material or packaging, make it intelligent by embedding a link to a comprehensive library of articles.
Need to explain a complex concept to an expert audience, while subtly promoting your company or a product? A white paper is a useful tool for educating readers about the technical aspects of a solution or new technology, making a business case for a product or demonstrating thought leadership.
White papers typically discuss a topic in detail, including the rationale and benefits of a solution. That’s in contrast to their close cousin, the case study, which provides real-world examples of how a solution has fixed a problem for a specific organisation.
There are two main types of white papers. The first is more high level and focuses on a business challenge, potential solutions and their business benefits. The second is more technical and offers readers a deeper dive into a topic.
Why are case studies important for your business? Reviews and testimonials only tell half the story. Having a case study detailing how you helped a customer solve their problem can be a highly effective marketing and lead generation tool for your business.
The aim of a good case study is to tempt the reader into finding out more about you. To ask for more information, and to get them one step closer to buying from you.
By using the story of a satisfied customer as a prime example of your business in action, your case study will tell others how good it is. People love to read stories about other people. If you can tell them how you’ve helped them solve a problem, they can relate to it – because they’ve got the same problems.
Is your product or service more technical and not easily explained in a few words? An engaging case study can make it clear for people. In these cases, education is key. The more information you give your potential customer, the easier their buying decision becomes.
Businesses and brands can now hand out Mann Materials Intelligent Products so that customers can directly download a case study after receiving our Intelligent Direct Mail, Intelligent Brochures etc.
A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It's typically tied to a business or organization and provided to media through a variety of means.
If you're lucky, bloggers, tweeters, and others on social media may find it worthy of promoting within their social networks.
Embed press release links into your Mann Materials Intelligent Promotional Products that you hand out during trade shows to show your new product releases and new announcements.
It is a fantastic marketing tactic that companies use to increase their visibility, and an increasing number of businesses are choosing to create an online marketing blog. The main point of creating a marketing blog is, of course, to be well connected with your customers. When they know that they can get honest and thorough information about the business, people become more attracted to it. This subsequently increases the traffic to your website. It is important to know that blogging doesn't necessarily include only texts. You can post other things as well, like videos, podcasts, how-to guidelines, and many others, and people will surely appreciate it. By creating a marketing blog, you will make a relationship of trust with your customers, whether they are consumers or other businesses you are working with. Show off your expertise next time you hand out a Mann Materials Intelligent Business Card.
A well-written, properly formatted FAQ page can do much more for a small or new business than provide basic information.
Yes, your FAQ page can and should answer the questions your customers ask most often, but there are ways to do so that also boost your business’s visibility in search results, establish your expertise and reliability with current and prospective customers, and help you connect with prospects.
For example, your location, contact information, shipping fees, and return policies should be on each page of your site, but don’t make visitors to your FAQ page hunt around your site for that information. They’re on the FAQ page because they want to know more about your business. Make it easy for them. Why not incorporate a FAQ page on your Mann Materials Intelligent Packaging?