Interactive Promotional Products
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Use Mann Materials to capture more "Top-Of-Mind" market share
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Interactive Promotional Products
Predictive analytics is a form of analysis that uses data to predict marketing trends and scenarios. By leveraging actionable data with predictive AI, you can create a more optimised marketing strategy and drive better decisions.
The insights we analyse can become the driving force behind your business decisions. You can use this information to change content you create for specific roles, positioning yourself in a favourable light compared to a threatening competitor, and formulate promotions that is appealing to your audience.
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With Mann Materials predictive analytics, depending on the category of data you wish to capture, we can transform this data into actionable insights, for example:
Company Role + Biggest Challenges
From our predictive analytics example, the marketing messages we should be sending to "CEOs" should be focused on "Proving ROI"
Marketing we should be sending to the "Marketing Manager" should be focused on "Getting more leads" and "Generating brand awareness"
Company Size + Major Competitors
Smaller companies view "Databox" as a notable competitor to you. Therefore, marketing messages should be positioned to reflect your strong points compared to "Databox"
Large enterprises with 2000+ wants to work with The Township. Therefore, marketing messages should be positioned to reflect your advantages over "The Township"
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The weakness of traditional predictive analytics is the lack of meaningful data creating “un-meaningful” insights. Without good data, you cannot make good decisions. With Mann Materials, we can capture actionable data and derive insights which drives profitable marketing decisions. Talk to us today about how we can use intelligent predictive analytics to boost your marketing ROI and profits.
A recent survey of Fortune 500 companies found that those using predictive analytics saw an average of a 5% increase in revenue and a 3% decrease in costs.
This means that by using predictive analytics, companies were able to increase their revenue while decreasing their costs, ultimately leading to a higher return on investment (ROI). This is like finding a pot of gold at the end of the rainbow for your business.
https://graphite-note.com/what-is-predictive-analytics-benefit-business
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