Video Engagement
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
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Why is this important? If you aren't creating video, you're likely falling behind.
But video hasn't only transformed how businesses market and consumers shop; it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.
The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
Product/Service Promotional Video
Short, 15-60 second videos are an excellent way to notify your audience of new projects and acts without demanding too much from the outset. Promotional video offers digestible, light content that informs efficiently, and you can use this format to share demos, new hooks and announcements. By feeding your listeners small amounts of information at different times, and on different platforms, it’s easier to keep them engaged and build anticipation for what you have in store next.
Your videos must to be short and quickly absorbable, while still being sufficient enough to make your audience want to return. They can then be distributed to social media platforms such as Facebook, YouTube, Instagram and Twitter with relative ease. You’ll want to make use of every platform to direct your viewers down the specific routes you want them to take.
Link up your promo videos with your Mann Materials Intelligent Objects so customers can physically access it with a tap of their smartphone.
Employee Training Videos
The benefits of using video to support employee training are well known. You can use training videos for many different purposes such as making basic training skills universally available. You can also use them for training new employees and conveying expert knowledge.
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Video can also accommodate different learning styles. Since everyone learns differently, some people are readers and some people are visual learners, you can adjust your video content to the user’s learning style for example, by taking a blended learning approach to your training video could complement your existing offline or written components.
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A great way to overcome this is to link up Mann Material Objects with a library of employee training videos so they can easily access it with a tap of their phones.
Customer Testimonial Video
Happy clients are always the best sales reps for your company because people trust what others think about you more than what you say about you. These types of videos need to be professionally produced but aren’t that expensive because your customer is the talent. You can keep costs down by shooting multiple testimonial videos at one time. Consider renting a meeting space at an annual conference and invite customers to come “tell their story.”
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Instead of a plain boring sales sheet, why not hand out a Mann Materials Intelligent Sales Sheet embedded with printed electronics. In addition to the information printed on the sheet, prospects can tap the paper with their smartphone, which can be linked to Customer Testimonial Videos
Personal Message Video
Our research also tells us employees are hungry for face-to-face interaction, and for human connection to their company leadership. The majority of employees will never bump into their CEO on the elevator or at the water cooler. Yet they want to put a face to the name, and even more than that, to feel like they know the CEO as a person and not just a title. If you’re faced with communicating a major change in the company, or with launching a new cultural initiative involving vision, purpose or values, short CEO videos can be a powerful tool.
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Now imagine this was used by your company staff to your prospects and existing customers. It would be a very impactful experience! You can now embed this experience into physical Mann materials Objects and customers can watch it with just a tap of the phone.
