Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
Why is this important? If you aren't creating video, you're likely falling behind.
But video hasn't only transformed how businesses market and consumers shop; it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.
The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
Product/Service Promotional Video
Short, 15-60 second videos are an excellent way to notify your audience of new projects and acts without demanding too much from the outset. Promotional video offers digestible, light content that informs efficiently, and you can use this format to share demos, new hooks and announcements. By feeding your listeners small amounts of information at different times, and on different platforms, it’s easier to keep them engaged and build anticipation for what you have in store next.
Your videos must to be short and quickly absorbable, while still being sufficient enough to make your audience want to return. They can then be distributed to social media platforms such as Facebook, YouTube, Instagram and Twitter with relative ease. You’ll want to make use of every platform to direct your viewers down the specific routes you want them to take.
Link up your promo videos with your Mann Materials Intelligent Objects so customers can physically access it with a tap of their smartphone.
Employee Training Videos
The benefits of using video to support employee training are well known. You can use training videos for many different purposes such as making basic training skills universally available. You can also use them for training new employees and conveying expert knowledge.
Video can also accommodate different learning styles. Since everyone learns differently, some people are readers and some people are visual learners, you can adjust your video content to the user’s learning style for example, by taking a blended learning approach to your training video could complement your existing offline or written components.
A great way to overcome this is to link up Mann Material Objects with a library of employee training videos so they can easily access it with a tap of their phones.