As the name suggests, competitor comparison landing pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in the market. But how does that help?
You know buyers have a habit of comparing products before they finalize one. They’ll do it no matter what, so why not make it simpler for them? If you link them to a product comparison page, you not only help the buyers in their research process but also project values of honesty and transparency, which goes a long way in establishing trust. And remember, building trust is the first step in convincing a person to buy from you.
Whether it is an intelligent company brochure, an intelligent sales sheet, you can now make it interactive giving your customer the option of going to your website and seeing the comparison. Once they land on your site, their information is captured and our Intelligent Data can extrapolate their contact details so you can nurture them down the sales funnel.
Once upon a time, web-based calculators were used primarily by financial and real estate websites to give customers a sneak peek at mortgage or interest rates. Now, though, just about every industry can benefit from tools calculating return on investment.
Return on investment (ROI) tools demonstrate the value of your products to customers. Make your next brochure, or sell sheet intelligent by linking it to a ROI calculator and watch your conversions rise like a rocket!
Now you may ask, but what if my product isn’t better, wouldn’t then I be promoting my competitor if I create a comparison page?
Fair enough, that’s an important problem to handle. I see two options here:
if your product doesn’t have a USP or a use case that’s far better than your competitors then maybe you should skip creating a comparison page. Because indeed you may end up promoting your competitors. But this also suggests that your product belongs to the me-too category if you don’t have a USP. Keep that in mind.
if your product has a USP, you can create effective comparison pages where you highlight and repeat your USP prominently and downplay your weaknesses. However, you should be honest in your comparison because nothing weakens the trust more than misinformation.